DemboVision
Programmatic Essentials
  2. Executive Summary favicon
    Executive Summary

    • $31,956,442

      Revenue

    • $3.19

      CPM

    • 10,031,877,513

      Impressions

  3. Total Revenue favicon
    Total Revenue

    • $31,956,442

      Revenue

  4. CPM favicon
    CPM

    • $3.19

      CPM

  5. Total Impressions favicon
    Total Impressions

    • 10,031,877,513

      Impressions

  6. Revenue and CPM - Daily favicon
    Revenue and CPM - Daily
    $0.00$50.0k$100k$150k$200k$250k$2.50$3.00$3.50$4.00$4.50$5.0007/26/201907/27/201907/28/201907/29/201907/30/201907/31/201908/01/201908/02/201908/03/201908/04/201908/05/201908/06/201908/07/201908/08/201908/09/201908/10/201908/11/201908/12/201908/13/201908/14/201908/15/201908/16/201908/17/201908/18/201908/19/201908/20/201908/21/201908/22/201908/23/201908/24/201908/25/201908/26/201908/27/201908/28/201908/29/201908/30/201908/31/201909/01/201909/02/201909/03/201909/04/201909/05/201909/06/201909/07/201909/08/201909/09/201909/10/201909/11/201909/12/201909/13/201909/14/201909/15/201909/16/201909/17/201909/18/201909/19/201909/20/201909/21/201909/22/201909/23/201909/24/201909/25/201909/26/201909/27/201909/28/201909/29/201909/30/201910/01/201910/02/201910/03/201910/04/201910/05/201910/06/201910/07/201910/08/201910/09/201910/10/201910/11/201910/12/201910/13/201910/14/201910/15/201910/16/201910/17/201910/18/201910/19/201910/20/201910/21/201910/22/201910/23/201910/24/201910/25/201910/26/201910/27/201910/28/201910/29/201910/30/201910/31/201911/01/201911/02/201911/03/201911/04/201911/05/201911/06/201911/07/201911/08/201911/09/201911/10/201911/11/201911/12/201911/13/201911/14/201911/15/201911/16/201911/17/201911/18/201911/19/201911/20/201911/21/201911/22/201911/23/201911/24/201911/25/201911/26/201911/27/201911/28/201911/29/201911/30/201912/01/201912/02/201912/03/201912/04/201912/05/201912/06/201912/07/201912/08/201912/09/201912/10/201912/11/201912/12/201912/13/201912/14/201912/15/201912/16/201912/17/201912/18/201912/19/201912/20/201912/21/201912/22/201912/23/201912/24/201912/25/201912/26/201912/27/201912/28/201912/29/201912/30/201912/31/201901/01/202001/02/202001/03/202001/04/202001/05/202001/06/202001/10/202001/11/202001/12/202001/13/202001/14/202001/15/202001/16/202001/20/202001/21/202001/22/202001/23/202001/24/202001/25/202001/26/202001/30/202001/31/202002/01/202002/02/202002/03/202002/04/202002/05/202002/06/202002/10/202002/11/202002/12/202002/13/202002/14/202002/15/202002/16/202002/20/202002/21/202002/22/202002/23/202002/24/202002/25/202002/26/202003/21/202003/22/202003/23/202003/26/202003/30/202003/31/202007/26/202007/27/202007/28/202007/29/202007/30/202007/31/202008/01/202008/02/202008/03/202008/04/202008/05/202008/06/202008/07/202008/08/202008/09/202008/10/202008/11/202008/12/202008/13/202008/14/202008/15/202008/16/202008/17/202008/18/202008/19/202008/20/202008/21/202008/22/202008/23/202008/24/202008/25/202008/26/202008/27/202008/28/202008/29/202008/30/202008/31/202009/01/202009/02/202009/03/202009/04/202009/05/202009/06/202009/07/202009/08/202009/09/202009/10/202009/11/202009/12/202009/13/202009/14/202009/15/202009/16/202009/17/202009/18/202009/19/202009/20/202009/21/202009/22/202009/23/202009/24/202009/25/202009/26/202009/27/202009/28/202009/29/202009/30/202010/01/202010/02/202010/03/202010/04/202010/05/202010/06/202010/07/202010/08/202010/09/202010/10/202010/11/202010/12/202010/13/202010/14/202010/15/202010/16/202010/17/202010/18/202010/19/202010/20/202010/21/202010/22/202010/23/202010/24/202010/25/202010/26/202010/27/202010/28/202010/29/202010/30/202010/31/202011/01/202011/02/202011/03/202011/04/202011/05/202011/06/202011/07/202011/08/202011/09/202011/10/202011/11/202011/12/202011/13/202011/14/202011/15/202011/16/202011/17/202011/18/202011/19/202011/20/202011/21/202011/22/202011/23/202011/24/202011/25/202011/26/202011/27/202011/28/202011/29/202011/30/202012/01/202012/02/202012/03/202012/04/202012/05/202012/06/202012/07/202012/08/202012/09/202012/10/202012/11/202012/12/202012/13/202012/14/202012/15/202012/16/202012/17/202012/18/202012/19/202012/20/202012/21/202012/22/202012/23/202012/24/202012/25/202012/26/202012/27/202012/28/202012/29/202012/30/202012/31/2020$42.2k$43.7k$44.7k$53.2k$51.4k$50.8k$55.5k$47.4k$38.4k$42.2k$52.2k$53.4k$47.9k$50.4k$51.2k$44.7k$44.1k$53.9k$57.0k$58.8k$60.5k$63.8k$64.3k$59.5k$63.1k$60.7k$64.7k$75.9k$72.0k$54.2k$71.5k$61.1k$76.4k$73.5k$69.1k$72.9k$64.9k$64.0k$58.0k$52.8k$40.2k$61.8k$68.8k$65.0k$103k$88.7k$78.0k$45.3k$77.2k$79.8k$69.8k$79.2k$79.9k$85.5k$84.9k$89.5k$85.5k$75.0k$81.5k$83.7k$89.7k$89.5k$71.6k$73.4k$72.4k$82.9k$79.3k$70.2k$75.2k$42.3k$58.0k$57.8k$70.9k$48.1k$68.7k$89.9k$103k$75.0k$57.7k$62.3k$71.7k$77.5k$82.0k$89.2k$67.8k$62.2k$74.2k$70.4k$83.4k$98.4k$92.2k$54.3k$65.3k$74.5k$84.4k$100k$99.9k$53.9k$57.0k$70.7k$80.0k$85.9k$86.6k$90.2k$70.7k$89.1k$82.6k$91.5k$99.6k$101k$118k$101k$101k$100k$102k$91.2k$111k$104k$95.2k$134k$129k$116k$110k$91.5k$87.1k$105k$126k$108k$116k$135k$112k$107k$115k$68.7k$84.7k$104k$74.4k$108k$106k$117k$114k$104k$117k$109k$101k$108k$103k$92.9k$76.6k$76.2k$107k$86.7k$75.1k$81.4k$107k$97.0k$84.1k$85.5k$70.5k$159k$143k$125k$55.6k$70.6k$77.8k$63.5k$146k$164k$186k$80.6k$78.4k$89.9k$86.7k$223k$230k$243k$83.5k$117k$79.0k$115k$99.6k$258k$230k$183k$56.9k$93.2k$121k$143k$213k$265k$259k$102k$114k$241k$140k$224k$278k$260k$137k$152k$96.3k$61.9k$80.6k$56.3k$62.8k$76.8k$81.2k$42.2k$43.7k$44.7k$53.2k$51.4k$50.8k$55.5k$47.4k$38.4k$42.2k$52.2k$53.4k$47.9k$50.4k$51.2k$44.7k$44.1k$53.9k$57.0k$58.8k$60.5k$63.8k$64.3k$59.5k$63.1k$60.7k$64.7k$75.9k$72.0k$54.2k$71.5k$61.1k$76.4k$73.5k$69.1k$72.9k$64.9k$64.0k$58.0k$52.8k$40.2k$61.8k$68.8k$65.0k$103k$88.7k$78.0k$45.3k$77.2k$79.8k$69.8k$79.2k$79.9k$85.5k$84.9k$89.5k$85.5k$75.0k$81.5k$83.7k$89.7k$89.5k$71.6k$73.4k$72.4k$82.9k$79.3k$70.2k$75.2k$42.3k$58.0k$57.8k$70.9k$48.1k$68.7k$89.9k$103k$75.0k$57.7k$62.3k$71.7k$77.5k$82.0k$89.2k$67.8k$62.2k$74.2k$70.4k$83.4k$98.4k$92.2k$54.3k$65.3k$74.5k$84.4k$100k$99.9k$53.9k$57.0k$70.7k$80.0k$85.9k$86.6k$90.2k$70.7k$89.1k$82.6k$91.5k$99.6k$101k$118k$101k$101k$100k$102k$91.2k$111k$104k$95.2k$134k$129k$116k$110k$91.5k$87.1k$105k$126k$108k$116k$135k$112k$107k$115k$68.7k$84.7k$104k$74.4k$108k$106k$117k$114k$104k$117k$109k$101k$108k$103k$92.9k$76.6k$76.2k$107k$86.7k$75.1k$81.4k$107k$97.0k$84.1k$85.5k$70.5k
    Left Axis
    Revenue
    Right Axis
    CPM
  7. Revenue by Site favicon
    Revenue by Site
    $9.75M$8.10M$5.79M$5.72M$2.59M$1.32k$453
    $31,956,441
    Revenue
    Site
    Friendster
    Napster
    Revolve
    Hi5
    Mix
    Space
    Shine
  8. Creative Size Breakdown favicon
    Creative Size Breakdown
    Revenue$0.00$2.0M$4.0M$6.0M$8.0M$10M$12M
    300x250
    $13.8M
    300x600
    $5.03M
    320x50
    $4.05M
    Video/Overlay
    728x90
    #NA
    970x250
    Other
    Native
    300x50
    970x90
    320x100
    Interstitial
    160x600
    1x1
  9. Partner Revenue - Daily favicon
    Partner Revenue - Daily
    Revenue$0.00$50.0k$100k$150k$200k$250k07/26/201907/27/201907/28/201907/29/201907/30/201907/31/201908/01/201908/02/201908/03/201908/04/201908/05/201908/06/201908/07/201908/08/201908/09/201908/10/201908/11/201908/12/201908/13/201908/14/201908/15/201908/16/201908/17/201908/18/201908/19/201908/20/201908/21/201908/22/201908/23/201908/24/201908/25/201908/26/201908/27/201908/28/201908/29/201908/30/201908/31/201909/01/201909/02/201909/03/201909/04/201909/05/201909/06/201909/07/201909/08/201909/09/201909/10/201909/11/201909/12/201909/13/201909/14/201909/15/201909/16/201909/17/201909/18/201909/19/201909/20/201909/21/201909/22/201909/23/201909/24/201909/25/201909/26/201909/27/201909/28/201909/29/201909/30/201910/01/201910/02/201910/03/201910/04/201910/05/201910/06/201910/07/201910/08/201910/09/201910/10/201910/11/201910/12/201910/13/201910/14/201910/15/201910/16/201910/17/201910/18/201910/19/201910/20/201910/21/201910/22/201910/23/201910/24/201910/25/201910/26/201910/27/201910/28/201910/29/201910/30/201910/31/201911/01/201911/02/201911/03/201911/04/201911/05/201911/06/201911/07/201911/08/201911/09/201911/10/201911/11/201911/12/201911/13/201911/14/201911/15/201911/16/201911/17/201911/18/201911/19/201911/20/201911/21/201911/22/201911/23/201911/24/201911/25/201911/26/201911/27/201911/28/201911/29/201911/30/201912/01/201912/02/201912/03/201912/04/201912/05/201912/06/201912/07/201912/08/201912/09/201912/10/201912/11/201912/12/201912/13/201912/14/201912/15/201912/16/201912/17/201912/18/201912/19/201912/20/201912/21/201912/22/201912/23/201912/24/201912/25/201912/26/201912/27/201912/28/201912/29/201912/30/201912/31/201901/01/202001/02/202001/03/202001/04/202001/05/202001/06/202001/10/202001/11/202001/12/202001/13/202001/14/202001/15/202001/16/202001/20/202001/21/202001/22/202001/23/202001/24/202001/25/202001/26/202001/30/202001/31/202002/01/202002/02/202002/03/202002/04/202002/05/202002/06/202002/10/202002/11/202002/12/202002/13/202002/14/202002/15/202002/16/202002/20/202002/21/202002/22/202002/23/202002/24/202002/25/202002/26/202003/21/202003/22/202003/23/202003/26/202003/30/202003/31/202007/26/202007/27/202007/28/202007/29/202007/30/202007/31/202008/01/202008/02/202008/03/202008/04/202008/05/202008/06/202008/07/202008/08/202008/09/202008/10/202008/11/202008/12/202008/13/202008/14/202008/15/202008/16/202008/17/202008/18/202008/19/202008/20/202008/21/202008/22/202008/23/202008/24/202008/25/202008/26/202008/27/202008/28/202008/29/202008/30/202008/31/202009/01/202009/02/202009/03/202009/04/202009/05/202009/06/202009/07/202009/08/202009/09/202009/10/202009/11/202009/12/202009/13/202009/14/202009/15/202009/16/202009/17/202009/18/202009/19/202009/20/202009/21/202009/22/202009/23/202009/24/202009/25/202009/26/202009/27/202009/28/202009/29/202009/30/202010/01/202010/02/202010/03/202010/04/202010/05/202010/06/202010/07/202010/08/202010/09/202010/10/202010/11/202010/12/202010/13/202010/14/202010/15/202010/16/202010/17/202010/18/202010/19/202010/20/202010/21/202010/22/202010/23/202010/24/202010/25/202010/26/202010/27/202010/28/202010/29/202010/30/202010/31/202011/01/202011/02/202011/03/202011/04/202011/05/202011/06/202011/07/202011/08/202011/09/202011/10/202011/11/202011/12/202011/13/202011/14/202011/15/202011/16/202011/17/202011/18/202011/19/202011/20/202011/21/202011/22/202011/23/202011/24/202011/25/202011/26/202011/27/202011/28/202011/29/202011/30/202012/01/202012/02/202012/03/202012/04/202012/05/202012/06/202012/07/202012/08/202012/09/202012/10/202012/11/202012/12/202012/13/202012/14/202012/15/202012/16/202012/17/202012/18/202012/19/202012/20/202012/21/202012/22/202012/23/202012/24/202012/25/202012/26/202012/27/202012/28/202012/29/202012/30/202012/31/2020$42.2k$43.7k$44.7k$53.2k$51.4k$50.8k$55.5k$47.4k$38.4k$42.2k$52.2k$53.4k$47.9k$50.4k$51.2k$44.7k$44.1k$53.9k$57.0k$58.8k$60.5k$63.8k$64.3k$59.5k$63.1k$60.7k$64.7k$75.9k$72.0k$54.2k$71.5k$61.1k$76.4k$73.5k$69.1k$72.9k$64.9k$64.0k$58.0k$52.8k$40.2k$61.8k$68.8k$65.0k$103k$88.7k$78.0k$45.3k$77.2k$79.8k$69.8k$79.2k$79.9k$85.5k$84.9k$89.5k$85.5k$75.0k$81.5k$83.7k$89.7k$89.5k$71.6k$73.4k$72.4k$82.9k$79.3k$70.2k$75.2k$42.3k$58.0k$57.8k$70.9k$48.1k$68.7k$89.9k$103k$75.0k$57.7k$62.3k$71.7k$77.5k$82.0k$89.2k$67.8k$62.2k$74.2k$70.4k$83.4k$98.4k$92.2k$54.3k$65.3k$74.5k$84.4k$100k$99.9k$53.9k$57.0k$70.7k$80.0k$85.9k$86.6k$90.2k$70.7k$89.1k$82.6k$91.5k$99.6k$101k$118k$101k$101k$100k$102k$91.2k$111k$104k$95.2k$134k$129k$116k$110k$91.5k$87.1k$105k$126k$108k$116k$135k$112k$107k$115k$68.7k$84.7k$104k$74.4k$108k$106k$117k$114k$104k$117k$109k$101k$108k$103k$92.9k$76.6k$76.2k$107k$86.7k$75.1k$81.4k$107k$97.0k$84.1k$85.5k$70.5k$159k$143k$125k$55.6k$70.6k$77.8k$63.5k$146k$164k$186k$80.6k$78.4k$89.9k$86.7k$223k$230k$243k$83.5k$117k$79.0k$115k$99.6k$258k$230k$183k$56.8k$93.2k$121k$143k$213k$265k$259k$102k$114k$241k$140k$224k$278k$260k$137k$152k$96.3k$61.9k$80.6k$56.3k$62.8k$76.8k$81.2k$42.2k$43.7k$44.7k$53.2k$51.4k$50.8k$55.5k$47.4k$38.4k$42.2k$52.2k$53.4k$47.9k$50.4k$51.2k$44.7k$44.1k$53.9k$57.0k$58.8k$60.5k$63.8k$64.3k$59.5k$63.1k$60.7k$64.7k$75.9k$72.0k$54.2k$71.5k$61.1k$76.4k$73.5k$69.1k$72.9k$64.9k$64.0k$58.0k$52.8k$40.2k$61.8k$68.8k$65.0k$103k$88.7k$78.0k$45.3k$77.2k$79.8k$69.8k$79.2k$79.9k$85.5k$84.9k$89.5k$85.5k$75.0k$81.5k$83.7k$89.7k$89.5k$71.6k$73.4k$72.4k$82.9k$79.3k$70.2k$75.2k$42.3k$58.0k$57.8k$70.9k$48.1k$68.7k$89.9k$103k$75.0k$57.7k$62.3k$71.7k$77.5k$82.0k$89.2k$67.8k$62.2k$74.2k$70.4k$83.4k$98.4k$92.2k$54.3k$65.3k$74.5k$84.4k$100k$99.9k$53.9k$57.0k$70.7k$80.0k$85.9k$86.6k$90.2k$70.7k$89.1k$82.6k$91.5k$99.6k$101k$118k$101k$101k$100k$102k$91.2k$111k$104k$95.2k$134k$129k$116k$110k$91.5k$87.1k$105k$126k$108k$116k$135k$112k$107k$115k$68.7k$84.7k$104k$74.4k$108k$106k$117k$114k$104k$117k$109k$101k$108k$103k$92.9k$76.6k$76.2k$107k$86.7k$75.1k$81.4k$107k$97.0k$84.1k$85.5k$70.5k
    Partner
    AdX
    Index Exchange
    Rubicon
    Teads
    OpenX
    AppNexus
    Pubmatic
    Criteo
    Kargo
    TripleLift
    Yieldmo
    GumGum
    Amazon
    Sovrn
    Cadreon
  10. Total Partner Revenue favicon
    Total Partner Revenue
    Revenue$0.00$2.0M$4.0M$6.0M$8.0M$10M$12M
    AdX
    $12.1M
    Index Exchange
    $4.99M
    Rubicon
    $4.10M
    Teads
    $2.69M
    OpenX
    AppNexus
    Pubmatic
    Criteo
    Kargo
    TripleLift
    Yieldmo
    GumGum
    Amazon
    Sovrn
    Suncrop Group
    Turbo
    Cadreon
    GroupM
    Vivaki Zenith
  11. Revenue by Country favicon
    Revenue by Country
    $26.5M$1.66M$1.24M$1.21M$443k$918k
    $31,956,441
    Revenue
    Country
    United States
    United Kingdom
    ROW
    #NA
    Canada
    Other
  12. Device Breakdown favicon
    Device Breakdown
    Revenue$0.00$5.0M$10M$15M
    Mobile
    $19.2M
    Desktop
    $10.8M
    Tablet
    #NA
    Not available
    Other
  13. Revenue by Transaction Type favicon
    Revenue by Transaction Type
    Revenue$0.00$5.00M$10.0M$15.0M$20.0M$25.0MFirst LookHouseOpen AuctionPrivate Auction$172k$0$26.4M$5.36M
    Transaction Type
  14. Site, Partner, Transaction Type Breakdown faviconSite, Partner, Transaction Type Breakdown
    Transaction Type
    First Look
    House
    Open Auction
    Private Auction
    Site
    Partner
    Revenue
    Revenue
    Revenue
    Revenue
    Friendster
    subtotal
    $48,413
    $0
    $8,078,136
    $1,625,299
    Hi5
    subtotal
    $32,263
    $0
    $4,753,731
    $936,142
    Mix
    subtotal
    $18,975
    $0
    $2,123,936
    $450,418
    Napster
    subtotal
    $40,614
    $0
    $6,711,112
    $1,350,151
    Revolve
    subtotal
    $31,367
    $0
    $4,752,508
    $1,001,606
    Shine
    subtotal
    $0
    $0
    $124
    $330
    Space
    subtotal
    #NA
    $0
    $812
    $507
  15. Revenue Breakdown by Month favicon
    Revenue Breakdown by Month
    110M660M740M803M850M907M808M939M143M110M3.96B
    10,031,877,513
    Impressions
    Month
    July 2019
    August 2019
    September 2019
    October 2019
    November 2019
    December 2019
    January 2020
    February 2020
    March 2020
    July 2020
    Other
  16. Revenue & eCPM - Monthly favicon
    Revenue & eCPM - Monthly
    $0.00$500k$1.00M$1.50M$2.00M$2.50M$3.00M$3.50M$2.60$2.80$3.00$3.20$3.40$3.60July 2019August 2019September 2019October 2019November 2019December 2019January 2020February 2020March 2020July 2020August 2020September 2020October 2020November 2020December 2020$286k$1.83M$2.26M$2.28M$2.93M$3.05M$2.72M$3.57M$420k$286k$1.83M$2.26M$2.28M$2.93M$3.05M
    Left Axis
    Revenue
    Right Axis
    CPM
  17. Partner Revenue - Weekly favicon
    Partner Revenue - Weekly
    Revenue$0.00$200k$400k$600k$800k$1.00M2019-07-212019-07-282019-08-042019-08-112019-08-182019-08-252019-09-012019-09-082019-09-152019-09-222019-09-292019-10-062019-10-132019-10-202019-10-272019-11-032019-11-102019-11-172019-11-242019-12-012019-12-082019-12-152019-12-222019-12-292020-01-052020-01-122020-01-192020-01-262020-02-022020-02-092020-02-162020-02-232020-03-152020-03-222020-03-292020-07-262020-08-022020-08-092020-08-162020-08-232020-08-302020-09-062020-09-132020-09-202020-09-272020-10-042020-10-112020-10-182020-10-252020-11-012020-11-082020-11-152020-11-222020-11-292020-12-062020-12-132020-12-202020-12-27$85.8k$342k$342k$402k$450k$489k$411k$542k$579k$562k$466k$513k$513k$538k$541k$585k$713k$766k$743k$739k$728k$708k$630k$722k$357k$598k$984k$551k$685k$1.10M$883k$646k$61.9k$200k$158k$342k$332k$370k$452k$478k$415k$526k$569k$576k$496k$496k$515k$549k$533k$541k$683k$705k$771k$820k$663k$757k$596k$444k
    Partner
    AdX
    Index Exchange
    Rubicon
    Teads
    OpenX
    AppNexus
    Pubmatic
    Criteo
    Kargo
    TripleLift
    Other