Total identified revenue
Total identified revenue
This is the total gross revenue(including VAT) from all receipts during the selected period, including returns. It only includes purchases made by contacts we can identify.
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Total identified revenue
This is the total gross revenue(including VAT) from all receipts during the selected period, including returns. It only includes purchases made by contacts we can identify.
Read more in Help center15.124.843 €
Revenue breakdown
Contacts who purchased
Contacts who purchased
Number of unique contacts who made one or more purchases during the period. Contacts that only made a return in the period are not included.
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Contacts who purchased
Number of unique contacts who made one or more purchases during the period. Contacts that only made a return in the period are not included.
Read more in Help center27.534 / 298.754
Purchases per customer
Purchases per customer
The number of purchases divided by the number of purchasing customers.
Exclusion: Receipts containing only returns.
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Purchases per customer
The number of purchases divided by the number of purchasing customers. Exclusion: Receipts containing only returns.
Read more in Help center1,07
Average purchase value
Average purchase value
The sum of gross revenue from all receipts in the period, divided by the total amount of purchases in the period.
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Average purchase value
The sum of gross revenue from all receipts in the period, divided by the total amount of purchases in the period.
Read more in Help center515,34
Average revenue per customer
Average revenue per customer
Average purchase per customer multiplied by the average purchase value.
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Average revenue per customer
Average purchase per customer multiplied by the average purchase value.
Read more in Help center549,32
Total attributed revenue
Total attributed revenue
Revenue attributed based on the selected attribution strategy for both email and SMS. One purchase is only included once.
Note that attribution of transactional emails such as abandoned cart and back in stock is not included.
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Total attributed revenue
Revenue attributed based on the selected attribution strategy for both email and SMS. One purchase is only included once. Note that attribution of transactional emails such as abandoned cart and back in stock is not included.
Read more in Help center225.443 €
Attribution breakdown
Automation emails
Automation emails
See the revenue generated from automation emails, how many were sent, and the average revenue per sent email.
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Automation emails
See the revenue generated from automation emails, how many were sent, and the average revenue per sent email.
Read more in Help center50.889 €
Automation SMS
Automation SMS
See the revenue generated from automation SMS, how many were sent, and the average revenue per sent SMS.
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Automation SMS
See the revenue generated from automation SMS, how many were sent, and the average revenue per sent SMS.
Read more in Help center39.287 €
Manual emails
Manual emails
See the revenue generated from manually emails, how many were sent, and the average revenue per sent email.
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Manual emails
See the revenue generated from manually emails, how many were sent, and the average revenue per sent email.
Read more in Help center76.334 €
Manual SMS
Manual SMS
See the revenue generated from manually SMS, how many were sent, and the average revenue per sent SMS.
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Manual SMS
See the revenue generated from manually SMS, how many were sent, and the average revenue per sent SMS.
Read more in Help center58.931 €