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Number of contacts

888.019

Number of contacts
JavaScript chart by amCharts 3.21.152024-05-112024-05-222024-06-01888,010888,015888,020
+<0,01% compared to 10 May 2024

Customer base lifecycle audience reoccuring customers

1.537

Number of contacts
JavaScript chart by amCharts 3.21.15{ Year = 2023, Month = 6 }{ Year = 2023, Month = 10 }{ Year = 2024, Month = 2 }{ Year = 2024, Month = 6 }1,4501,5001,5501,600
Email 99,1%
SMS 97,2%
Email & SMS 98,4%

Lifecycle audience distribution

JavaScript chart by amCharts 3.21.15
Never purchased: 216.343
First time buyer: 16.219
Recurring customers: 1.537
Defecting customers: 41.375
Lost customers: 601.581
Winback customers: 10.964

Purchasing contacts by store type

80,49%

Purchasing contacts
+1,0 percentage points since 10 May 2024
+0,1 percentage points since 10 June 2023

Average receipt overview

460,82 €

Average receipt
JavaScript chart by amCharts 3.21.152024-05-112024-05-222024-06-01440460480500
+1,52% compared to 10 May 2024

Articles per purchase

JavaScript chart by amCharts 3.21.1510 May 202431 May 20243,263,283,303,323,343,363,383,403,42
JavaScript chart by amCharts 3.21.15Articles

Revenue overview

2.074.129,00 €

Revenue
JavaScript chart by amCharts 3.21.152024-05-112024-05-222024-06-012,000,0002,200,0002,400,0002,600,000
-17,7% compared to 10 May 2024

Sales attrubition

JavaScript chart by amCharts 3.21.1525 March16,00 €16,50 €17,00 €17,50 €18,00 €
JavaScript chart by amCharts 3.21.15Attributed revenue for 2022 Attributed revenue for 2021