Welcome to your Regional Team One workspace
Insights into invalid traffic identified by LunioActive Sources
Cost of traffic from invalid sources
£125,461.34
Cost of traffic from invalid sources
This metric shows the total cost of ad spend attributed to traffic from invalid sources over the selected date range. Invalid sources may include bots, fraudulent clicks, or any traffic that does not meet quality standards. Monitoring this metric helps in identifying and mitigating ad fraud, ensuring that your advertising budget is spent effectively on genuine user engagement.
Legitimate Sources
Total Sources
189,942
Click Percentage
74.47%
Click Count
266,858
Suspicious Sources
Total Sources
18,991
Click Percentage
6.7%
Click Count
23,996
Invalid Sources
Total Sources
48,121
Click Percentage
18.84%
Click Count
67,513
Active Sources
This IP activity view gives you a wider perspective on your traffic. As classification is based on behaviour it can take more than one ad click to identify invalid sources. This widget shows you the total click activity from all sources based on their latest classification.
Platform Overview
| Platform |
|---|
| Totals |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Legitimate | Suspicious | Invalid | % Invalid | % Change |
|---|---|---|---|---|
| 267,111 | 23,969 | 67,287 | - | - |
| 138,507 | 8,882 | 34,583 | 19% | -0.12 |
| 19,713 | 5,225 | 6,098 | 19.65% | -0.19 |
| 17,800 | 1,123 | 2,696 | 12.47% | 0.37 |
| 0 | 0 | 0 | 0% | 0.00 |
| 0 | 0 | 0 | 0% | 0.00 |
| 0 | 0 | 0 | 0% | 0.00 |
| 19,462 | 2,253 | 3,111 | 12.53% | -0.18 |
| 0 | 0 | 0 | 0% | 0.00 |
| 23,440 | 1,909 | 6,344 | 20.02% | 0.03 |
| 0 | 0 | 0 | 0% | 0.00 |
| 25,513 | 2,695 | 8,449 | 23.05% | -0.09 |
| 22,676 | 1,882 | 6,006 | 19.65% | -0.11 |
| 0 | 0 | 0 | 0% | 0.00 |
Individual Categorised Clicks
Legitimate Clicks
74.54%
267,111
Suspicious Clicks
6.69%
23,969
Invalid Clicks
18.78%
67,287
Scale IVT for easier comparison