Acquisition Analysis

Analysis that helps us identify and understand the sources and channels that attract new users, enabling us to optimize our marketing and user acquisition strategies for maximum impact.

All time •

05/30/2022 - 06/05/2022 PDT

Bar

Measure

UTM Campaign

Stream all about it

TV without TV

Streaming Wars

We Want You

Winback Campaign 1

+ 3 more

All time •

05/30/2022 - 06/05/2022 PDT

Table

Breakdown by Top

Activation & Engagement Analysis

Analysis that helps us identify and address the factors that influence user adoption, retention, and ongoing interaction with the product, leading to improved user experience and increased product value.

Daily •

05/30/2022 - 06/05/2022 PDT

Line

Measure

[Previous] Measure

06/05/2022

Numerical

23,500

All time •

05/30/2022 - 06/05/2022 PDT

Min:

0

Max:

6,361

Mean:

131.6941

Median:

131.6941

Std(σ):

321.1559

p95:

131.6941

User { Range 100 }

Overall

[-∞, 0)

[0, 20)

[20, 40)

[40, 60)

[60, 80)

[80, 100)

+ 1 more

All time •

05/30/2022 - 06/05/2022 PDT

Bar

Show Title

RedList

Josh Ryan

The Bag Boys 2

GreenJackets

The Sampsons

+ 16 more

Analysis ontwo-tailedHypothesis Test with a P-Value of0.05while maintaining a95%Confidence Level

Metric	Control	Variant A	Variant B
Measure total streams completed	General Sample Size:1,128 Mean:5.1436	Premium Lift:-5.79% Lift Confidence Interval:(-26.47%, 14.88%) Stat Sig:False (P-Value = 0.58229864) Sample Size:285 Mean:4.8456	Premium Plus Lift:15.02%Leading Lift Confidence Interval:(-11.08%, 41.12%) Stat Sig:False (P-Value = 0.25860813) Sample Size:286 Mean:5.9161

All time •

05/30/2022 - 06/05/2022 PDT

A: DAUs

B: Total Events

C: Total Min Watched

App

Plan Type

14,656 (100%)

255,251 (100%)

457,637 (100%)

Android

General

4,500 (30.70%)

28,488 (11.16%)

58,249 (12.73%)

iOS

General

3,120 (21.29%)

141,152 (55.30%)

228,323 (49.89%)

Android

Premium

2,883 (19.67%)

9,889 (3.87%)

24,215 (5.29%)

Android

Premium Plus

2,714 (18.52%)

9,371 (3.67%)

16,553 (3.62%)

iOS

Premium

788 (5.38%)

27,007 (10.58%)

56,332 (12.31%)

iOS

Premium Plus

651 (4.44%)

39,344 (15.41%)

73,965 (16.16%)

Funnel Analysis

Analysis that helps us identify and address bottlenecks or drop-offs in the user journey, improve product usability, and optimize the conversion rate.

All time •

06/05/2022 - 06/05/2022 PDT

Starting Event(s)

Ending Event(s)

Plan Type

General

Premium Plus

All time •

06/05/2022 - 06/05/2022 PDT

Funnel

Segment 1, Segment 2, Segment 3

Overall

C1: Add to List (Favorite)

C2: Enable Notifications

+ 1 more

All time •

06/05/2022 - 06/05/2022 PDT

Funnel

Retention Analysis

Analysis that helps us improve customer loyalty, reduce churn, and increase revenue by identifying and addressing the root causes of customer attrition.

All time •

05/03/2022 - 05/13/2022 PDT

Line

Average

05/03/2022

Segment 1, Segment 2, Segment 3

Overall

C1: Add to List (Favorite)

C2: Enable Notifications

C3: Share

All time •

05/25/2022 - 06/05/2022 PDT

Line

Average

05/25/2022

Segment 1, Segment 2, Segment 3

Overall

C1: Purchase

C2: Register

C3: Review Positive