Goal analysis
Timeframe not supported
Overview metrics
Total Cost
$5.9M
Marketing-Attributed Pipeline
$94.4M
70%
of total pipelineMarketing Pipeline ROI
15.89x
22.70x
Total Pipeline ROIMarketing-Attributed Revenue
$33.1M
77%
of total revenueMarketing ROI
5.58x
7.27x
Total ROILead
Cost per Lead
$424
MQL
Cost per MQL
$649
Opp
Cost per Opp
$2,094
Closed Won
Cost per Closed Won
$9,883
Funnel View
Show journeys
New Leads
New MQLs
New Opps
New Closed Wons
13,994
65 %, 7d
9,145
31 %, 17d
2,836
21 %, 52d
601
Historical performance
Preset
Funnel
Select...
Leads
13,994
MQLs
9,145
Opps
2,836
Closed Wons
601
Leads to MQLs Conv. Rate
65.35%
MQLs to Opps Conv. Rate
31.01%
Impact by Department
KPI Focus
Opps
Frequency
Month
marketing — 2018.18
(71%)
sales — 817.82
(29%)
2,836
Opps
Trend Analysis
Select metrics
Frequency
Month
Month to date
Spend: total
MQLs