Cross Funnel
Visits
0
Leads
12,259
MQLs
7,894
Opps
2,286
Closed Wons
504
Channel
Cost
Touched Leads
Attributed Leads
Leads->MQLs CR
Leads->Opps CR
Leads->Closed Wons CR
Cost per Lead
PPC - Google Ads
$688,000
4,722
4,281.48
66.00%
14.40%
2.83%
$161 per Lead
LinkedIn - Paid
$1,845,900
3,428
3,135.79
60.36%
15.69%
3.23%
$589 per Lead
PPC - Bing
$807,950
2,557
2,221.82
63.43%
17.32%
2.91%
$364 per Lead
Facebook - Paid
$327,000
1,434
1,332.14
65.26%
2.54%
0.60%
$245 per Lead
Showcase (Event)
$76,900
789
410.5
82.01%
29.16%
3.90%
$187 per Lead
Unmapped
$0
327
310.61
52.74%
18.07%
2.06%
$0 per Lead
Sales
$0
321
282.7
79.24%
33.10%
5.09%
$0 per Lead
Organising (Event)
$35,450
122
111.26
63.87%
14.54%
3.86%
$319 per Lead
Email
$47,800
70
58.64
26.71%
2.79%
2.90%
$815 per Lead
Landing Page
$0
56
30.28
92.74%
23.73%
8.34%
$0 per Lead
SEO
$248,600
50
25.57
109.46%
46.87%
17.30%
$9,722 per Lead
G2
$37,824
30
17.12
63.28%
45.75%
4.09%
$2,209 per Lead
Gartner Digital (Captera)
$10,000
32
15.81
58.89%
3.16%
0%
$633 per Lead
Direct
$0
301
12.39
17.59%
3575.48%
1272.48%
$0 per Lead
YouTube - Paid
$472,140
15
10.2
58.82%
10.41%
10.41%
$46,288 per Lead
Free Trial (PLG)
$0
2
1.7
0%
0%
0%
$0 per Lead
external referral
$0
1
1
100.00%
0%
0%
$0 per Lead
magazines
$1,000
0
0
0%
0%
0%
$0 per Lead
Twitter -Organic
$36,000
0
0
0%
0%
0%
$0 per Lead
Press Outreach
$2,000
0
0
0%
0%
0%
$0 per Lead
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channel to
Content
Content Type
Leads Conversion
% of Total
PPC - Google Ads
Strategies for Successful content Content Marketing Planning in 2024
15
0.5%
PPC - Google Ads
Multi-Software PPC Planning: Strategies for Success
14
0.5%
PPC - Google Ads
Account-Based Marketing Planning: Lessons from a Successful Organization
14
0.5%
PPC - Google Ads
Creating Effective PPC Goals in content SaaS: Lessons from a Successful Business
13
0.4%
Showcase (Event)
The Ultimate Guide to Building a Successful 2026 Social Media Plan
12
0.4%
Showcase (Event)
Software as a Service Email Trends for 2024: Insights and Strategies
12
0.4%
Showcase (Event)
Mastering Your Marketing Budget: A Step-by-Step Guide
12
0.4%
PPC - Google Ads
Mastering Your Marketing Budget: A Step-by-Step Guide
12
0.4%
Showcase (Event)
Pipeline Acceleration: How to Speed Up Your Conversion Cycle with Funnel
12
0.4%
PPC - Google Ads
Strategies for Successful content Content Marketing Planning in 2024
12
0.4%
PPC - Google Ads
Pipeline Acceleration: How to Speed Up Your Conversion Cycle with Funnel
12
0.4%
Showcase (Event)
ABM Planning: Lessons from a Successful Enterprise
11
0.4%
PPC - Google Ads
Profit-Focused content: How to Set Targets That Matter
11
0.4%
PPC - Google Ads
How to Build a B2B Email Marketing That Drives Results
11
0.4%
PPC - Google Ads
The Top Strategy Models for B2B SaaS
10
0.3%
PPC - Google Ads
The Top Attribution Models for content SaaS
10
0.3%
PPC - Google Ads
The Ultimate Guide to Building a Successful 2026 Social Media Plan
10
0.3%
PPC - Google Ads
Why Traditional Email Marketing Plans Are Unexplored: 25 Reasons to Stop Using Them
10
0.3%
Showcase (Event)
Long-Term Marketing Programs: Strategies for Success
10
0.3%
Showcase (Event)
Hidden Content Marketing Insights: How to Use InfiniGrow to Uncover Them
10
0.3%
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channel to channel
Leads Conversion
% of Total
PPC - Google Ads
1,986
23.8%
LinkedIn - Paid
1,742
20.8%
PPC - Bing
1,314
15.7%
Facebook - Paid
756
9.0%
PPC - Google Ads
PPC - Bing
274
3.3%
Sales
195
2.3%
LinkedIn - Paid
Facebook - Paid
165
2.0%
Showcase (Event)
LinkedIn - Paid
135
1.6%
Showcase (Event)
PPC - Google Ads
122
1.5%
PPC - Bing
PPC - Google Ads
105
1.3%
PPC - Google Ads
LinkedIn - Paid
97
1.2%
LinkedIn - Paid
PPC - Google Ads
89
1.1%
PPC - Bing
LinkedIn - Paid
78
0.9%
LinkedIn - Paid
PPC - Bing
76
0.9%
Showcase (Event)
PPC - Bing
75
0.9%
PPC - Google Ads
Showcase (Event)
72
0.9%
Facebook - Paid
LinkedIn - Paid
66
0.8%
Organising (Event)
60
0.7%
LinkedIn - Paid
Showcase (Event)
56
0.7%
Showcase (Event)
Sales
42
0.5%
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