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Don Draper
SalesForce
Navigate
2024
This year
$3M
Spend
1,883
MQLs
614
Opps
$28.3M
Pipeline
Goals
6142,500
New Opps
1 Jan 24
7 months left
$28.3M$50,000,000
New Pipeline
1 Jan 24
7 months left
2024 Budget
$3.3M
$+330,078
left to invest
On-Track
Budget
Off-Track
Channels
Campaigns
LinkedIn - Paid
-$2,392,800
PPC - Google Ads
-$1,888,700
PPC - Bing
-$949,650
YouTube - Paid
-$484,889
SEO
-$245,216
Plans vs Actuals
Funnel View
New Leads
New MQLs
New Opps
New Closed Wons
3,272
58 %, 4d
1,883
33 %, 24d
1883 MQL converted to 614 Opp
614
17 %, 58d
103
$21.7M
69%
Marketing-Attributed Pipeline
76% of total Pipeline
Spend vs Attributed Impact
Channels
Campaigns
Spend
Leads
$325K
PPC - Google Ads
8909.05
$1.1M
LinkedIn - Paid
6513.78
$44K
PPC - Bing
4954.50
$47K
Facebook - Paid
2336.12
$0
Showcase (Event)
1079.96
$0
Direct
917.03
$0
Sales
698.67
$0
Unmapped
590.97
$0
Organising (Event)
227.12
$65.8K
Email
87.26
$136K
SEO
85.03
$0
Landing Page
74.52
$0
G2
42.53
$0
Gartner Digital (Captera)
33.12
$3M
Total
Cost per Lead: $113
26,577 Leads
15