Account
Evernote (SM, GPT)

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Account Plan

Evernote FY26

Primary

Overall Progress
5.6% - Account Plan State- Weak
Customer Profile
25%
Account Status
0%
Business Initiatives and Executives
0%
Competitive Strategy
0%

1.
2.
Evernote (SM, GPT) experienced a significant organizational change when it was acquired by Bending Spoons, a prominent app developer, in November 2022. This acquisition by Bending Spoons marks a strategic move for Evernote, implementing a shift in leadership and operational strategy. As part of this acquisition, there have been no detailed public announcements on specific leadership hires or departures directly resulting from the merger as of the latest available information up to October 2023.
3.
Unanswered

AI-generated response
Last Refreshed: a month ago
Evernote operates within the productivity software industry, specifically focusing on note-taking and organization applications. Key insights for this industry include: - **Digital Transformation:** The continued shift towards digital workplaces and remote work has increased demand for productivity tools that allow users to organize tasks, collaborate, and access information efficiently from various devices. - **Integration and Interconnectivity:** Users increasingly require solutions that integrate seamlessly with other apps and platforms (like Google Workspace, Microsoft Office 365, and Slack) to maintain workflow efficiency and collaboration. - **Artificial Intelligence and Automation:** Incorporating AI to automate tasks, enhance note-taking capabilities with features like transcription and smart categorization, and improve user experience with personalized insights and suggestions is a growing trend. - **Security and Privacy Concerns:** As sensitive data is often stored in productivity applications, ensuring robust security measures and data privacy tools is critical to maintaining trust and compliance with global regulations. - **Mobile and Cross-Platform Usability:** A demand for applications that maintain full functionality across multiple devices and platforms is essential, offering synchronized data access. - **Competition and Differentiation:** The industry is competitive with a need for constant innovation to differentiate from competitors. Businesses focus on unique features, user-friendly designs, and robust free versions to attract and retain customers. - **Freemium and Subscription Models:** Pricing strategies, particularly the balance between free and paid features, continue to evolve as companies seek to monetize effectively while increasing their user base. These insights highlight the strategic considerations Evernote may focus on to enhance its market position and user engagement.

1.
Unanswered

AI-generated response
Last Refreshed: a month ago
Evernote (SM, GPT) is focused on a few key business initiatives to enhance its offerings and expand its market reach. First, Evernote is investing in artificial intelligence and machine learning technologies to improve its note-taking and organizational applications, delivering smarter and more intuitive services to users. Second, the company is pursuing strategic partnerships and integrations to expand its ecosystem, by enabling connectivity with other productivity tools and platforms, such as Google Drive and Microsoft Teams. Third, Evernote is working on enhancing its user experience through continuous improvement of its application interfaces and functionalities, aiming to increase customer satisfaction and retention. Secondly, they are also diversifying their product offerings by expanding into educational technology sectors, providing tools tailored for educational professionals and students to organize and manage academic workloads efficiently. Lastly, Evernote is focusing on strengthening security measures and data protection to gain user trust and comply with international data privacy regulations.
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    Account
    Nutanix_Demo

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    Account Plan

    Nutanix FY25

    Primary

    Overall Progress
    74.1% - Medium Risk
    [Sales] Customer Intelligence
    100%
    [Sales/CS] Account Status
    100%
    [Sales] Business Overview (Value Pyramid)
    100%
    [Sales/CS] Key Stakeholders
    58%
    [Sales] Competitive Threats and Risk
    67%
    [CS] Value Plan / Success Criteria
    64%
    [CS] Pulse
    62%
    [Sales/CS] Expansion Potential
    7%
    Next Steps
    100%

    1.
    What does the company do?
    Last Updated: 5 months ago

    Nutanix is a cloud computing software company that provides hyper-converged infrastructure (HCI) solutions, making cloud infrastructure and virtualization solutions more accessible and easier to use for businesses. Their offerings include enterprise cloud platform solutions that integrate compute, storage, and virtualization for a range of cloud environments.Nutanix is a cloud computing company that provides software-defined solutions for hybrid multicloud environments. Its core offering is the Nutanix Cloud Platform, which aims to simplify and unify the management of infrastructure across private and public clouds.

    Here's a breakdown of what Nutanix does:

    1. Hyperconverged Infrastructure (HCI): Nutanix pioneered the HCI market by combining computing, storage, and virtualization into a single software-defined platform. This simplifies infrastructure management, reduces costs, and improves scalability compared to traditional data center architectures.
    2. Hybrid Multicloud Management: Nutanix helps organizations manage and orchestrate applications and workloads across multiple cloud environments (public, private, and edge). This includes workload mobility, disaster recovery, and consistent operations across different clouds.
    3. Cloud Infrastructure Services: Nutanix offers a range of cloud infrastructure services, such as database-as-a-service (Era), desktop-as-a-service (Frame), and unified storage (Files). These services aim to simplify the deployment and management of common workloads in the cloud.
    4. Kubernetes Management: Nutanix provides a Kubernetes platform called Karbon, which simplifies the deployment and management of containerized applications. This allows organizations to leverage the benefits of containers for agility and scalability.
    5. Software-Defined Networking (SDN): Nutanix's Flow Networking solution provides software-defined networking capabilities for virtualized environments. This simplifies network management and improves network visibility and control.
    6. Cloud Security: Nutanix offers security solutions that protect applications and data across hybrid multicloud environments. This includes features like micro-segmentation, encryption, and intrusion detection.


    2.
    How does the company go to market?
    Last Updated: 5 months ago

    1. Partner-Centric Approach: Nutanix heavily relies on its extensive network of channel partners, including value-added resellers (VARs), distributors, and service providers. The company's "Elevate" partner program provides partners with resources, training, and incentives to effectively sell and deliver Nutanix solutions. Nutanix has been actively re-architecting its go-to-market strategy to empower partners with more control and autonomy in the sales cycle.
    2. Direct Sales: Nutanix also has a direct sales force that engages with large enterprise customers and strategic accounts. The direct sales team works closely with channel partners to ensure a seamless customer experience and leverage their expertise in specific industries or verticals.
    3. Subscription Model: Nutanix is transitioning towards a subscription-based model with its "Nutanix Cloud Platform." This model allows customers to consume Nutanix's solutions on a flexible, pay-as-you-go basis, making it easier for them to adopt and scale their infrastructure.
    4. Digital Marketing and Demand Generation: Nutanix invests in digital marketing initiatives, including content marketing, social media, search engine optimization (SEO), and paid advertising. The company also focuses on demand generation programs like webinars, events, and thought leadership campaigns to educate customers and partners about the benefits of hybrid multicloud solutions.
    5. Customer Advocacy and Community Building: Nutanix fosters a strong customer community through its "Nutanix NEXT" user conference and online forums. The company encourages customer advocacy and actively seeks feedback to improve its products and services.
    6. Technology Alliances: Nutanix collaborates with technology partners like Microsoft, AWS, and Citrix to expand its reach and integrate its solutions with popular platforms and technologies. These partnerships enable Nutanix to offer comprehensive solutions that meet the diverse needs of customers.

    Additional Resources:


    3.

    Nutanix operates in a highly competitive and rapidly evolving market, primarily focusing on hyperconverged infrastructure (HCI) and hybrid multicloud solutions. Here's an overview of their competitive landscape:

    Direct Competitors in HCI:

    • Broadcom (VMware) vSAN: Broadcom (VMware) is a leading player in the HCI market with its vSAN solution, which integrates with their widely used virtualization platform. This integration is a significant advantage for Broadcom (VMware), as many organizations already use their virtualization products.
    • Dell EMC VxRail: Dell EMC's VxRail is a popular HCI appliance that combines Dell's hardware with VMware's vSAN software. This offering provides a tightly integrated solution with strong support and a familiar interface for VMware users.
    • HPE SimpliVity: HPE SimpliVity is another strong contender in the HCI space, known for its data efficiency and ease of management. It offers robust features and integrates well with HPE's server and storage portfolio.

    Hybrid Multicloud Competitors:

    • Broadcom (VMware) Cloud Foundation: Broadcom (VMware's) hybrid cloud platform aims to provide a consistent infrastructure and operations across private and public clouds. This positions them as a direct competitor to Nutanix in the hybrid cloud space.
    • Red Hat OpenShift: Red Hat OpenShift is a popular Kubernetes-based platform for hybrid cloud deployments. It offers flexibility and portability across different cloud environments, making it a strong competitor for Nutanix.
    • Microsoft Azure Stack HCI: Microsoft's Azure Stack HCI is a hybrid cloud solution that extends Azure services and management to on-premises environments. This allows organizations to leverage Azure's capabilities while maintaining control over their data center infrastructure.

    Other Competitors:

    • Cisco HyperFlex: Cisco's HyperFlex is an HCI solution that leverages Cisco's networking expertise. It integrates well with Cisco's data center networking portfolio, making it an attractive option for organizations already using Cisco networking products.
    • NetApp HCI: NetApp HCI is a relatively new entrant in the HCI market, but it leverages NetApp's expertise in storage and data management to offer a competitive solution.

    Emerging Trends and Challenges:

    • Cloud-Native Infrastructure: The increasing adoption of cloud-native technologies and containerization is changing the landscape of infrastructure management. Nutanix needs to continue adapting its solutions to remain relevant in this evolving market.
    • Public Cloud Providers: Major public cloud providers like AWS, Azure, and Google Cloud Platform offer their own infrastructure solutions, which can compete with Nutanix's hybrid cloud offerings.
    • Economic Conditions: Economic downturns can impact IT spending, potentially affecting Nutanix's growth and market share.

    Nutanix's Strengths:

    • Software-Defined Approach: Nutanix's software-defined platform provides flexibility and scalability, allowing organizations to easily adapt to changing needs.
    • Hybrid Multicloud Focus: Nutanix has a strong focus on hybrid multicloud solutions, which is a growing trend in the enterprise IT landscape.
    • Strong Customer Base: Nutanix has a large and diverse customer base, including many Fortune 500 companies, which demonstrates the trust and reliability of their solutions.
    • Innovation: Nutanix continues to innovate and expand its product portfolio, staying ahead of the curve in the evolving technology landscape.
    • Overall, Nutanix operates in a highly competitive market, but its strong position in the HCI space, focus on hybrid multicloud, and commitment to innovation give it a competitive edge. However, they need to continuously adapt to the evolving landscape and stay ahead of emerging trends to maintain their market share and drive growth.


    4.

    Nutanix has demonstrated a strong financial performance recently, with several positive indicators from their Q4FY24 earnings results:

    • Revenue: Reported $525 million in revenue, exceeding guidance.
    • Annual Recurring Revenue (ARR): Grew 24% year-over-year to $1.82 billion.
    • Revenue Growth: Demonstrated an 18.12% growth over the last twelve months.
    • Gross Profit Margin: Maintained a high gross profit margin of 83.85%.
    • Free Cash Flow: Achieved positive free cash flow, expected to be sustainable annually.
    • Subscription Model Transition: Continued transition to a subscription-based model with 27% year-over-year growth in ACV billings.
    • Partnerships and Innovation: Enhanced cloud platform through partnerships with Hugging Face and NVIDIA, and launched a Kubernetes platform.


    5.
    What is the company's Market Position?
    Last Updated: 5 months ago

    Nutanix holds a prominent position in the hyperconverged infrastructure (HCI) market, ranking as the second-largest player globally. While it trails Broadcom (VMware), the market leader, Nutanix maintains a strong presence and continues to gain traction post-Broadcom-VMware acquisition.

    Here's a snapshot of Nutanix's market position:

    • Strong Second Place: Nutanix firmly holds the second position in the HCI market, demonstrating its robust presence and competitiveness in the industry.
    • Dominant Duo: Alongside Broadcom (VMware), Nutanix forms a dominant duo in the HCI market, collectively accounting for a significant portion of the market share.
    • Focus on Enterprise Cloud Solutions: Nutanix has strategically positioned itself as a provider of enterprise cloud solutions, catering to the growing demand for cloud-based infrastructure in the enterprise sector.
    • Expanding Portfolio: The company is actively expanding its portfolio beyond HCI to include hybrid cloud, multicloud management, and database-as-a-service solutions, strengthening its position as a comprehensive cloud platform provider.
    • Strong Customer Base: Nutanix boasts a large and diverse customer base, including many Fortune 500 companies, highlighting the trust and confidence that enterprises place in its solutions.
    • Innovation and Partnerships: Nutanix is known for its innovative approach to cloud technology, forging strategic partnerships with companies like Hugging Face and NVIDIA to enhance its offerings and stay at the forefront of technological advancements.
    • Market Share: While Nutanix's market share is smaller than Broadcom (VMware), it remains a significant player in the HCI market, and its market share has been growing steadily.

    Overall, Nutanix enjoys a strong and competitive position in the HCI market. As the second-largest player globally, the company is well-positioned to capitalize on the growing demand for cloud-based infrastructure solutions. Its focus on innovation, strategic partnerships, and expanding portfolio contribute to its continued success in the market.

    6.
    • Institutional Investors: The majority of Nutanix shares, approximately 62.76%, are held by institutional investors. These include large financial institutions, mutual funds, hedge funds, and other organizations that invest in stocks on behalf of their clients. Some of the major institutional investors in Nutanix include:
      • FMR LLC
      • Vanguard Group Inc.
      • BlackRock Inc.
      • Generation Investment Management LLP
    • Public Companies and Individual Investors: Around 35.68% of Nutanix shares are held by public companies and individual investors. This includes retail investors who purchase shares through brokerage accounts, as well as other companies that hold Nutanix stock as part of their investment portfolio.
    • Insiders: A smaller portion, approximately 1.56%, of Nutanix shares is owned by company insiders. This includes executives, directors, and other employees who have access to non-public information about the company.


    1.
    Account Health:
    Green
    2.


    3.
    • Leslie Cole, Customer Education Lead conducted SalesAI Leaders & Sellers Enablement Training during SalesAI POC (July 17-August 31).


    • Account needs additional customer enablement as much of the sales population has not been adequately trained & equipped on Account Plans, MEDDPICC scorecards, Relationship Maps.


    4.
    Account Engagement Score
    Last Updated: 5 months ago
    Engagement Level (People.ai):
    0
    5.
    • Sales and Marketing Expenses: Nutanix reports "Sales and Marketing" as a combined expense in its financial statements. In the fiscal year 2023 (ending July 31, 2023), this expense amounted to $1.21 billion. This includes salaries and benefits for sales and marketing personnel, advertising and promotional expenses, travel and entertainment costs, and other related expenses.
    • Customer Success Expenses: Nutanix does not explicitly break down customer success expenses separately. However, these expenses are likely included in "General and Administrative" or "Research and Development" categories. Based on industry benchmarks, customer success expenses typically range from 15% to 25% of total revenue. Given Nutanix's annual revenue of $1.82 billion, customer success expenses could be estimated between $273 million and $455 million.
    • Go-to-Market Technology: Nutanix does not provide specific figures for go-to-market technology spending. However, this expense is likely included in the "Sales and Marketing" category. Go-to-market technology encompasses various tools and platforms for sales, marketing, and customer success, such as CRM systems, marketing automation platforms, and customer support software.
    • Based on these estimates, Nutanix's total spending on sales, marketing, and customer success could be in the range of $1.48 billion to $1.67 billion annually.


    6.
    7.
    Fiscal Year End
    Last Updated: 5 months ago
    Aug 31, 2025
    8.
    Customer's Fiscal Year
    Last Updated: 5 months ago
    1 Aug - 31July
    9.
    Customer SKO
    Last Updated: 5 months ago
    Nick Owens, Jeff Dean, Grant Hanson represented People.ai at Nutanix's most recent SKOFY25 at The Wynn in Las Vegas. Highlights included: • Interactive SalesAI + Engagement Dashboard booth with 76+ QR code scans • Public endorsement by Andrew Brinded (CRO) during Leaders Meeting on 8/19 • AI Projects with People.ai, Rattle, UiPath, SalesGPT, Glean, and Zoom will go-live in 1HFY25. AI will change the sales landscape over the next 2 years. Nutanix aspires to be leaders in this space.

    1.
    • Simplify enterprise cloud infrastructure: They aim to remove the complexity associated with managing IT infrastructure, allowing businesses to focus on their core operations.
    • Empower businesses: Their solutions aim to provide businesses with the agility and scalability needed to thrive in the digital age.
    • Drive innovation: Nutanix emphasizes continuous development of intelligent and efficient cloud solutions.


    2.
    Business Strategies
    Last Updated: 5 months ago
    • Increase the number of Sales Reps hitting quota
    • Double-digit ACV growth
    • Enable Sales Reps to know where to get information they need in one seamless pane of glass


    3.
    Business Initiatives
    Last Updated: 5 months ago
    1. Improve pipeline quality, deal progression, and forecast accuracy by having a solid “Why Now” for every current quarter opportunity.
    2. Increase account expansion by selling more of the portfolio outside of the core HCI platform and identifying workloads relevant to Nutanix (NC2 positioned in every sales cycle).
    3. Capture competitive market share opportunity over the next 9-12 months following Broadcom acquisition of VMware to land more mega deals across the Fortune 100 through laddering.


    4.
    Risks & Critical Capabilities
    Last Updated: 5 months ago

    November 22, 2023 Broadcom acquisition of VMware, which has led to increased competitive market share for Nutanix as many net new prospects are coming to Nutanix via Drift each day communicating that they need to get away from VMware due to the insane sticker shock they've received on renewals in addition to Broadcom turning their back on the Channel ecosystem. This competitive takeout opportunity is estimated for another 9-12 months. As of Q4 2022, VMware held the leading position in the HCI market share by revenue (41.1%) with Nutanix being the second-largest player with a market share of approximately 24.8% in Q4 2022.

    5.
    15
    Director of Revenue Operations
    Thermo Fisher Scientific
    christine.adams@thermofisher.com

    1.
    Identify Champion(s)
    Last Updated: 5 months ago
    55
    Senior Operations Manager
    SmartBear
    ari.adams@smartbear.com
    100
    Vice President of Sales
    Thales
    rosemary.adams@thalesgroup.com
    0
    Vice President of Sales
    VMware
    amara.anderson@vmware.com
    2.
    Have you tested your champion?
    Last Updated: 5 months ago
    Yes
    I don't have a champion
    -1
    My champion is responsible for solving the pain
    1
    My champion has power and influence within the org and is willing to sell for us
    1
    My champion has direct access and influence over the economic buyer
    1
    My champion has direct access to discretionary funds
    1
    My champion has a title of Senior Director, VP or higher
    1
    My champion helped co-author the success criteria for the original deal or renewal/expansion
    1
    My champion articulated a “personal win” – i.e. what they will gain personally if/when this deal goes through? (e.g. promotion, hitting personal KPIs, recognition, etc.)
    1
    My champion has proactively tried to persuade other project stakeholders on the 3 Whys? (i.e. “Why anything?”, “Why us?”, and “Why now”?)
    1
    3.
    Targeted Champion(s)
    Last Updated: 5 months ago
    15
    Director of Revenue Operations
    Thermo Fisher Scientific
    christine.adams@thermofisher.com
    100
    Vice President of Sales
    Thales
    rosemary.adams@thalesgroup.com
    4.
    Identify Economic Buyer
    Last Updated: 5 months ago
    15
    Director of Revenue Operations
    Thermo Fisher Scientific
    christine.adams@thermofisher.com

    2.
    Who is the Competition's Champion?
    Last Updated: 5 months ago
    15
    Senior Operations Manager
    Black Box
    simon.adams@blackbox.com
    3.

    Closeplan adoption has been low; need to get executive sponsorship for global enablement.

    4.
    0
    Senior Operations Manager
    Synchronoss Technologies
    elsa.adams@synchronoss.com

    1.
    • MEDDPICC across all segments for Why Nows in every current quarter opportunity
    • Automating activity & contact capture
    • Engagement dashboard visibility
    • Account Planning for Strategic & Enterprise segments
    • Playbooks to align toward BRD2 initiative


    3.
    Exceeding all success criteria
    5
    Meeting all success criteria
    3
    Meeting some of the success criteria
    1
    Minimal progress towards success criteria
    0
    No progress towards the success criteria
    -1

    1.
    Customer is on latest managed package (1.285)
    1
    Opportunity scorecard score is a field on the detail page
    1
    Customer has People.ai data connected to Relationship Maps
    1
    Customer is using Contact Tracking questions in Scorecard
    1
    Customer is using Picklist questions in Scorecard
    1
    Customer is using linked account/opportunity fields in Scorecard
    1
    Customer has auto-deploy scorecards turned on
    1
    2.
    Customer is on latest managed package (4.13)
    1
    People.ai is creating contacts in customer's CRM
    1
    Executive data intake is turned off
    1
    3.
    A360/O360 is embedded within customer CRM
    1
    EDB is embedded within customer CRM
    1
    Customer has upgraded from Old App (Deal Room/LI/Insights) to New App (EDBs/Boards & Tables)
    1

    1.
    Upsell and/or Expansion Status
    Last Updated: 5 months ago
    No Upsell and/or Expansion opportunity identified
    -1
    Upsell and/or Expansion opportunity identified
    0
    Upsell and/or Expansion opportunity validated with Champion(s)
    1
    Upsell and/or Expansion opportunity validated with Economic Buyer
    3
    All the above + they have verbally committed for signature
    7

    1.

    1) Vendor Process & Systems Workshop on Tuesday, March 12, 2024

    2) Aligning SalesAI launch for SKO in Las Vegas in mid-August 2024

    3) Ongoing CP enablement EMEA

    4) Florida team onsite confirmed

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      Account
      Costco

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      Account Plan

      Stripe FY26

      Primary

      Overall Progress
      57.4% - Account Plan State- Good
      Customer Profile
      18%
      Account Status
      91%
      Business Initiatives and Executives
      56%
      Competitive Strategy
      75%
      SWOT Analysis
      25%
      Customer Success Handoff
      100%

      1.
      Key Stakeholders
      Last Updated: 2 months ago
      95
      Senior IT Project Manager
      Costco
      cleo.ellis@stripe.com
      100
      Senior Information Security Manager
      Costco
      amara.foster@stripe.com

      1.
      Describe account history
      Last Updated: 2 months ago
      You should focus on the recent key moments that highlight the engagement history with Stripe. In the last month, significant discussions occurred around compliance and integration strategies, with Cleo Ellis and Amara Foster expressing interest in Keyslogic's security frameworks and compliance capabilities. They raised concerns about integration complexities and data privacy, leading to the development of a phased integration plan by Emily Carter to address these issues and minimize disruptions. This information was sourced from the "Chronicle of Events and Key Moments" section, specifically between Jan 27, 2025, and Feb 24, 2025.
      2.
      Describe account current state
      Last Updated: 2 months ago
      The account currently shows a strong engagement level, with 11 meetings and 21 emails sent in the last 30 days, indicating active communication. Recent key moments highlight ongoing discussions around compliance and integration needs, with Cleo Ellis and Amara Foster expressing interest in Keyslogic's solutions. This positive sentiment and high engagement suggest a favorable outlook for renewal and potential expansion.
      3.
      Weak
      0
      Good
      5
      Strong
      10
      4.
      95
      Senior IT Project Manager
      Costco
      cleo.ellis@stripe.com
      5.
      Unanswered

      1.

      You should focus on Stripe's key business initiatives related to compliance and integration, as highlighted in the recent Chronicle of Events and Key Moments. Notably, they are prioritizing data governance and real-time analytics capabilities, as evidenced by discussions from Feb 10 to Feb 24, 2025, where Cleo Ellis raised concerns about scalability and compliance with global regulations. This aligns with your solution's strengths, particularly in automated compliance monitoring and integration capabilities, which were discussed in meetings and emails with Cleo Ellis and David Brown during this period.

      1.
      Are we the preferred vendor?
      Last Updated: 2 months ago
      Yes
      10
      No
      0
      Unknown
      -10
      2.
      Have we identified our competitors?
      Last Updated: 2 months ago
      No competitors identified
      -5
      Competitors identified
      5
      Competitors identified, win plan defined and shared with key stakeholders
      10
      3.
      Describe our competitive strategy
      Last Updated: 2 months ago

      test

      1.
      Customer Success Handoff Notes
      Last Updated: 2 months ago

      done

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